The Fred Perry´s Story

The brand was born in Stockport in the early 40´s from the idea of ​​Tibby Wegner and Fred Perry, both tennis players who won several times at Wimbledon and decided to create a sportswear brand.

Perry was British and dominated the field from 1934 to 1936 and remained consecutively the number one player in the world for those two years. He won all four Grand Slam tournaments in the men’s singles, men’s doubles and mixed doubles.

He won Wimbledon and the US Open three times, and helped to win Britain’s International Lawn Tennis Challeng, at the highest world competition for national tennis teams, from 1933 to 1936. Initially Perry´s brand’s logo was a pipe, but his Austrian friend Wegne dissuades him, saying that he would have precluded his success among the female audience.

Then the choose of a refined embroidery of a small laurel wreath.

The famous tennis player first asks permission to the All England Club to use that symbol.

Permission is granted and immediately the laurel wreath becomes the distinctive symbol of class and elegance.

In 1952 Perry and Wegner launched what would become the brand’s iconic article: a slim-fit piquet cotton polo shirt with a laurel wreath embroidered on the chest.

In the ’60s Fred Perry became the best tennis clothing brand. His garments are refined and elegant, with an impeccable casual style.

The brand began to gain popularity among young English people, thanks to the youth movement of the ‘mod’, which elects this brand to their distinctive attire.

The collections feature casual garments, including sweaters, jackets and shirts.

Today the brand extended to women and children, offering bags, shoes, accessories and small leather goods.