Prada story

Prada story – The company was founded in 1913 by brothers Martino Prada and Mario Prada, grandfather of a current CEO and the head designer of the company Miuccia Prada that has been managing the business since 1978.

It is well known that Mario Prada did not believe that fashion enterprise can be operated by a woman. His son, however, did not show any interest in the company so it was Mario’s daughter who entered the business world.

Most likely, the talent was congenital and the women in the Prada family inherited entrepreneurial ‘blood’ together with an irresistible passion for style.

An Italian luxury fashion house gradually became more successful despite sky-high prices and the lack of promotion. Nevertheless, classic Prada handbag released in 1985 and ready-to-wear collections conquered hearts of aesthetics lovers.

Nowadays, on the Prada website you can find different kinds of high-quality films made for the sake of advertisement, you can watch fashion shows and you can see numerous projects from a ‘future archive’.

There are very sophisticated commercials of Prada fragrances (Prada Candy L’Eau fragrance, Prada Candy) or its products (The Postman Dreams) with a wonderful sense of humor that can be found online.

We can say without hesitation that the brand has firmly established itself on the market, gained social respect and significant sums of money.

The question is: what Prada is except for luxury goods? How do we read the brand’s message?

Designers usually transmit their views through their own behavior, through advertisements and, definitely, by means of the clothes and accessories they design.

Miuccia Prada is very expressive about who she is as a designer and what her preferences are.

Every day I’m thinking about change (Miuccia Prada) ©

It is not a secret that Miuccia cardinally changes her collections every half a year.

You have to always work against what you did before, and even against your taste (Miuccia Prada) ©

The designer considers a change to be a value. Prada lifestyle is for people who are ready to inspire and to be inspired, it is a shift from new to the newest, it is a constant risk that makes your heart race.

Miuccia Prada is listed as the 73d most powerful woman in the world by Forbes in 2017.

Basically, I’m trying to make men more sensitive and women stronger (Miuccia Prada) ©

The designer aims to bring both genders closer to each other, unite them even more by understanding and equality.

What interests me most is when a work of art is no longer just an object, but also touches reality and life (Miuccia Prada) ©

When you wear Prada next time, remember that art has touched you and you have touched art… This beautiful combination of a human-being and art is called fashion…