Salvatore Ferragamo, the elegance made in Italy
Ferragamo‘s story started in America, to be exactly in California, when in 1919 Salvatore started a workshop to repair and create tailor-made shoes.
He small shop soon became a female star system an a point of reference in Hollywood.
In 1927 Ferragamo decided to return to Italy, when in America his company was already famous.
The prototypes of his footwear took shape from his skilled hands while working during a chat with one of his collaborators.
His creativity is an example of a real works of art.
Salvatore Ferragamo is famous as he created and patent wedge, after his invention Ferragamo decided to start opening shops in London and Rome, adopting a modern corporate marketing strategy.
His creations did not stop during the war and he faced the era with poor and innovative materials, such as raffia and cork.
From the early ’60s the first total look collections was launched as well as the production of bags and menswear.
Today Ferragamo is an international brand, with stores in all of the main metropolises of the world.
Salvatore Ferragamo´s shoes are the icons of his style and are distinguished by original design, perfect fit and quality materials.
The company is supported by a united and solid family that over the years has broadened its product offerings and distribution with excellent results, managing the generational transition in a great way.
The memory of his father and the presence of a female figure strong as that the Ferragamo mother Wanda have been the backbone of the whole family and the “team work” has made this name for eighty years synonymous of class and excellence.